Originally Posted by Brian Shingles
You can only get the bonus codes for the Dragon and Dwarves if you purchase the game directly from our store. The codes would be given to you in the same link that gives you your game key.
You can get a code for a different Dragon and in-game currency (enough to buy the Dwarves) if a friend has the game and puts your in-game username in as the Referrer.
But your Promo Picture has the steam emblem witch is i guess is misleading