I think a lot of you may be over-thinking the requirements. HTML's an easy language - you'll need to know formatting attributes, tables, line breaks, etc. Check out W3Schools and learn it in half a day.
As for graphics, we're not looking for an artist. Be able to resize and watermark images and make very simple banners and other images. You'll have our artists at your disposal for more complicated tasks.
CMS and FTP... just google these and then I can help you use them.
Social Media Marketing... know the big ones - Facebook, Twitter, Youtube, Digg. Know what kinds of audiences they appeal to and how their services can be used to market a product.
SEO... lots of good articles. It's all about how you mark up and publicize an article to try and get to the top of a search listing. Very basic knowledge needed.
| Former Assistant Producer & Publicist of Reverie World Studios, INC.
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"The sky grows lighter my friends. The break of day should cheer the heart. But for us, sunrise brings only bloody war. Make thou ready. Defend my people well." - Prince Erian IV, Dawn of Fantasy