I doubt most of gamers know how the cost of the game breaks down.
From the 50$ you get in a store like Besbuy or Wallmart, the store keeps around 8-10$. The manufacturing of that good looking game box, DVDs and manual takes another 5-10$ - depending on how fancy the Game box is. Usually Publisher would take at least 50% of what`s left. And in the end developer would get around 8$-10$ after years of hard work and majority of investment
We are really pushing DoF to be soled online as well as retail. Download size of the final game should be under 1.2GBs making it quite an easy download. And manufacturing and retail fees are almost nil.