Gametrailers.com seems to be the best way for a game to get some attention. Our last old trailer received over 30,000 views on GameTraielrs. You can keep an eye on the new one here: http://www.gametrailers.com/video/ex...-dawn-of/54016
to see how it does.
One thing we are a developer are really looking forward is reading hundreds of player comments on the game that usually appear in the first couple of days.